What is content marketing?
By ayesroc on March 20, 2013 in Content Creation, Search Engine Marketing, Search Engine Optimization, Staten Island Web Design
“Content marketing is an approach to attract, engage, and inspire customers to a logical conclusion to buy and share through content that empathizes with the different interests and behaviors during the buying cycle.”
This is just a fancy way of saying creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.
Content marketing is part of online marketing which we touched on a bit here.