Search Engine Optimization
Search Engine Optimization
Getting top search engine rankings is only a small part of what your business needs to expand. To us as a Staten Island Search Engine Optimization company, your SEO should be focused on the bigger picture and give you visible goals. We’ll use our years of experience working with local New York businesses and large international clients to create unique strategies for your business goals. You’ll have no problem trusting us to successfully track and increase rankings, traffic, leads, conversions and sales.
Google Analytics Setup
The first step in every campaign is to properly setup Google Analytics. Though you may have it already installed, we make sure that every possible aspect is being tracked. This includes e-commerce orders, AdWords, conversions goals, and all possible traffic. This is done first to get a starting point and some baseline data to ensure precise monitoring and reporting on how SEO strategies are directly affecting your bottom line.
There are any number of issues that could influence the effectiveness of your site. We will perform an in-depth analysis of it and report back to you any issues found and give you our best recommendations. This through examination covers hosting issues, duplicate content, canonicalization issues, improper use of robots.txt and/or meta robots, URL structure, site architecture, internal linking, outbound linking and more.
To fully optimize your site in depth research of keywords for your particular industry is of the utmost importance. Use a variety of tools we’ll ensure that the keywords focused on are best for driving targeted traffic to your site. Obviously this may change overtime and the goal is to continually grow and change the list of key phrases that reflect your changing business goals. As your business evolves we will be there with you every step of the way.
You need to have relevant pages on your site with enough content to be perfectly targeting to the keywords we identified in the keyword research stage. We’ll go through your site page by page to make recommendations for adjustments in a number of areas that could greatly improve your campaign. This includes programming title tags, meta descriptions, heading tags, body text, header/footer structure, internal and external linking, and much more.
Keyword research and targeting is only half the battle in SEO. Getting top rankings requires inbound links from sites that are relevant and have established credibility. We perform extensive link prospecting and competitive analysis to identify your best link opportunities, then we devise strategies for acquiring links from those website. Rest assured these won’t be the same old links as your competitors, the focus is always on receiving unique opportunities.
Effective search engine optimization requires constant ongoing maintenance. As search algorithms and your business change we will be there to provide you with the best services to keep pace. For effective optimization the focus should be long-term partnerships to continually improve your rankings, traffic, leads, and conversions, month after month. You can rely on us to work with you to develop new content, continue link prospecting and acquisition, continued keyword research and on-site recommendations, social media consulting, and conversion rate optimization.
Every step of the way you need to be kept updated on the progress of your campaign and know that it is giving you the best return on investment. You’ll be always be provided with detailed reports that keep you informed and focused on real world results. Simply improving ranking and traffic are not enough if they are not resulting in more sales. We will keep you updated on total traffic compared to past periods, and break down where the traffic is coming from. You’ll also be updated on e-commerce revenue, goal conversions, top landing pages, google ranking positions for targeted keywords, and much much more.
Learn more about search engine optimization here.